Leading creative, digital and retail marketing agency Savvy are delighted to share the news that the agency was announced winner of eight awards at the prestigious IPM Awards in London last night. These awards celebrate promotional marketing excellence across the industry and are entered by the UK’s leading brands, retailers and creative agencies.
Savvy scooped a total five Gold awards: Experiential Activation at a Public Event/Festival (Poundland – Epsom Derby campaign), Consumer services (adidas – DFY campaign), Best Retail Campaign (Poundland – Epsom Derby), Best Insight-led Shopper Marketing (Pernod Ricard – Dark Nights campaign) and Best Experiential Activation Away from Point of Purchase (Britvic – Robinsons & KFC Wimbledon Partnership). Three bronze awards were also achieved: Best Shopper Marketing Campaign: Indirect (Old El Paso – Fresh Mexican campaign), Retail: Traditional Retailers, e-commerce, Bars & Restaurants (William Hill – Retail Holographic Windows campaign) and Non Alcoholic Beverages (Britvic – Robinsons & KFC Wimbledon Partnership).
These latest wins add to the growing number of national awards already won by Savvy team over the past year and crowns an impressive year of growth for the business. Catherine Shuttleworth, CEO and Founder said: “Our recent award wins are reflective of our areas of focus. The pace at which the retail landscape is changing is rapid, at the same time there is a seismic shift in shopper behaviour thanks to advancements in technology. This means we need to take a more connected shopper approach – a more integrated approach to planning marketing campaigns that takes advantage of all the channels available to help drive shoppers through the path to purchase. It’s the way we now work with all our clients.”
Shuttleworth adds: “Due to recent client wins and continuous business growth, we’re on the lookout for the best talent in the UK. As the business goes from strength to strength it’s an exciting time to join an award-winning team with a portfolio of the world’s biggest brands so get in touch.”
The agency have also today announced the launch of their new live brand experience division Savvy Live. It launches at a time when the agency is more than ever delivering live brand experiences for global brands (including campaigns for adidas, Britvic and Diesel) as an integral touchpoint in the connected shopper path to purchase that can create memorable live experiences to drive emotional connections, shape behaviour and influence purchase whilst delivering on scale. “The way shoppers consume media and interact with brands has changed considerably,” says Taj Sur, Business Director at Savvy. “Consumers are seeking deeper brand experiences and opportunities to generate social media currency. At the same time retailing is evolving at a rapid pace with smart devices now able to engage and direct shoppers from points of influence to points of purchase. This means we need to look beyond traditional channels to influence shoppers. In short, consumers are no longer satisfied with just hearing or seeing a brand’s message. Today, it’s the actual experiences we have with a brand that define whether we connect with it or not.”