Each week the Savvy Insight Team draws together the latest industry news, interesting facts and marketing intelligence from around the world and pieces it into one article. Simply click on the highlighted source to read the full article.
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Poundland introduces new price points – IGD Retail Analysis
As the new £1 coin is introduced, Poundland has unveiled its new pricing strategy, however focus will remain on the core price point. Poundland has introduced three new price points: 50p, £2 and £5, taking it from a single-price retailer to a multi-price retailer following trials of conditional spend in-store. Following customer research, however, the Poundland offer will remain simple and only these three price points as well as the core £1 price will be used to dictate the discounter’s pricing strategy.
Jack Daniel’s is making its first move into the cider category with Tennessee Cider, which has launched in the UK ahead of a global rollout. Available now, the 5.5% abv beverage is landing on shelf in Londis stores in a bottle format with a black and while label closely resembling that of JD’s original whiskey. Set to appear in branches of Morrisons and Asda next month, the sparkling NPD is a crisp apple cider blended with JD whiskey. JD said the choice of the UK to debut its premium new drink this month was reflective of the growing trend for innovation in the British cider category, which is holding more or less steady in value sales, down just 0.8% to £1,031.7m.
Other notable brands and retailers that have been covered in the full Inside Knowledge piece are: Co-op, Clintons, Sainsbury’s, Morrisons, Kellogg’s, Unilever, Jack Daniel’s, Jägermeister and Diageo.
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