Inside Knowledge: This weeks latest industry news

Each week the Savvy Insight Team draws together the latest industry news, interesting facts and marketing intelligence from around the world and pieces it into one article. Simply click on the highlighted source to read the full article.

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Wall’s stages tour for sausage launch – Event Magazine

Event Magazine has this week reported on a campaign for Wall’s Ready Baked sausages devised in partnership with Savvy. Wall’s is touring UK city centres and major train stations to promote the product. Starting in February and continuing throughout March, the campaign truck and pod is visiting more than 40 supermarkets, train stations, universities and city centres, delivering free hot sausage sandwiches to the public. It includes a social media campaign aimed at promoting the tour to consumers at prime public locations at key times, in order to maximise footfall for the experiential activity. To help complete the path to purchase, field teams are on hand to distribute coupons and push the crowds into the nearest stores.

Coca-Cola European Partners embarks on low sugar push – The Grocer

Coca-Cola European Partners is embarking on another major low-sugar push. The brand will launch a new vanilla variant of Coca-Cola Zero Sugar next month, and will reformulate Coke Zero Cherry to join the Zero Sugar range by the end of the summer. It is also investing in a multimillion push for Diet Coke, with a new Get The Gang Back Together campaign supported by brand ambassador Holly Willoughby kicking off this month across outdoor, print, in-store and digital PoS. Giving shoppers the chance to win penthouse trips to European cities and Fujifilm Instax Mini 8 cameras, the new campaign will coincide with the return of Diet Coke’s ‘Economy Class’ advert to TV and cinema screens this month.


Other notable brands and retailers that have been covered in the full Inside Knowledge piece are: Aldi, Morrisons, Lidl, Tesco, Sainsbury’s, Yorkshire Tea, AG Barr, Tanqueray and Heineken.

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