Each week the Savvy Insight Team draws together the latest industry news, interesting facts and marketing intelligence from around the world and pieces it into one article. Simply click on the highlighted source to read the full article.
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Valentine’s Day Research
Our Valentine’s research showed that shoppers are so far shrugging off concerns about Brexit and remain confident in their immediate spending plans. The research predicted a boost in sales, with 38% of shoppers having planned to spend more this year, and 43% tending to trade up to make the day that much more special.
In other Valentine’s Day news, ‘Dine in For Two’ meal deals were a popular trend in grocery retailers this year, captured by the Photo Store below in Waitrose, M&S and Morrisons. Most were priced at £20, with Morrisons and Asda offering a £15 alternative.
Sainsbury’s #fooddancing – The Grocer
Sainsbury’s #fooddancing ad has generated an overwhelmingly positive response on Twitter, attracting 6,788 mentions since its launch on 18 January and, of the tweets that expressed an opinion, 89% were positive and only 11% were negative. The campaign was ramped up on Valentine’s Day, when Sainsbury’s posted a themed version of the ad and created a #fooddancing playlist on Spotify for the occasion. Some of the in-store media for the campaign was also altered for Valentine’s Day, as seen below.
Other notable brands and retailers that have been covered in the full Inside Knowledge piece are: Wesfarmers, Spar, Aldi, AB InBev, Coca-Cola, Lucozade, Molson Coors, PG Tips, Pladis and the Co-operative.
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