Findings from Savvy’s most recent research indicate that UK shoppers’ interest in celebrating the occasion stands at 59%. In comparison, 66% of UK shoppers planned to celebrate Mother’s Day earlier this year.
Savvy estimates that Father’s Day sales have increased by more than five percent over the past year, with the market now worth just shy of third-quarters of a billion. Rising prices have contributed to the growth, but we see that shoppers are keener than ever to celebrate Father’s day. Spending on Father’s Day also benefits from the high average price of products like gadgets and clothes, which are popular gifts for the nation’s Dads.
Drilling into the detail, we see a polarisation of the Father’s Day market. On one hand we see growth coming from lower price products as bargain stores and discounters have pushed the event harder, temping shoppers with affordable gifts. At the other, we’ve seen growth at the top end as shoppers plan to buy higher price electricals and clothing. Alcohol remains the largest component of the Father’s Day market however, with beers and spirits a go-to gift choice for many.