While consumer confidence continues to wobble, the outlook for Easter looks encouraging for retailers with our research suggesting spending on the event will reach £824m – up 6.4% on last year. With almost 40% of us planning to spend more this year, our research supports a wider trend towards shoppers wanting the make the most of calendar events. Discounters are well placed to win, with half of us planning to buy meal ingredients from the likes of Aldi and Lidl. And while we expect premium will do well, savvy shoppers will be looking for value at every price – 74% tell us they know where they can find the best value eggs.
In-store we see broader Easter trends. At the big supermarkets, retailers have scaled up premium ranges – they will no doubt be hoping Easter will mirror the success they enjoyed for premium ranges at Christmas. Also related to Christmas, we’ve seen more Easter decorations in-store this year, building on range expansions over the past couple of years.