Inside Knowledge: This weeks latest industry news

Each week the Savvy Insight Team draws together the latest industry news, interesting facts and marketing intelligence from around the world and pieces it into one article. Simply click on the highlighted source to read the full article.

Please note: To gain access to the full Inside Knowledge please e-mail sam.pearce@getsavvy.com

 

With Mother’s Day coming up on Sunday, the Savvy Shopper Panel reveals that 66% of shoppers are likely to celebrate, and over a quarter plan to spend more this year compared with last year. Read the full findings on the blog: Mother’s Day

In light of this the Insight Team have been out into store this week to see what retailers are doing for the event. Some examples of in-store PoS captured by the Photo Store are below, from M&S, Asda, Waitrose and Sainsbury’s.

Co-op to cut ‘clutter’ in-store – The Grocer

The Co-op has launched a major revamp of its in-store marketing, including taking the axe to confusing “cardboard clutter” and moving to a new transparent rate card for food and drink suppliers. The first brands to start using the new system saw their campaigns rolled out this week, following the January overhaul carried out by the retailer’s shopper marketing agency Threefold. The Co-op said the move would reduce clutter by introducing new limits on how many point of sale promotions can be used in store. As part of the move, the Co-op is reducing the number of different types of PoS from 37 to 19. It said it would make it simpler for brands to have sight of what is available and where to invest marketing funds.

Other notable brands and retailers that have been covered in the full Inside Knowledge piece are: Co-Op, Waitrose, Tesco, NextRed Bull, Jameson, Homepride, and Diageo.

If you would like to read the entire Inside Knowledge piece, please e-mail sam.pearce@getsavvy.com